The objectives of this campaign include the following:
- Rebrand Palestine and change the narrative about Palestine and Palestinian
- Highlight Palestine’s attributes and position it as a key touristic destinat
- Promote the various types of tourism to Palestine including:
- Religious & historical tourism
- Cultural tourism
- Community-based tourism
- Fact-finding tourism
- Eco tourism
- Medical tourism (Possibly Dead Sea)
- Leveraging technology to market and promote and facilitate tourism to Palestine
- Engaging private sector partners in Palestine to be active participants in creating tourism-related projects
- Raising awareness among Palestinian stakeholders and building their capacity
- Empowering women to engage and assume a more active role in hospitality including community-based tourism
- Making tourism a sustainable pillar of the Palestinian economy
Re-branding Palestine as a key destination requires the full understanding of Palestine’s key attributes as well as the market dynamics in the USA and other parts of the world.
We combine best of both worlds. We have conducted numerous campaigns promoting Palestine and Palestinian Tourism. We have also developed numerous marketing campaigns promoting entities and companies in various parts of the Middle East. We have also helped numerous companies and non-profits in the USA with their branding and marketing needs.