The project has the following components:
- Re-branding and promoting Palestine Tourism in the USA and the globe
- Strengthening the presence of Palestine in existing and new tourism markets and/or niche markets
- Marketing and promoting Palestine online, in tourism portals, fairs and events
- Developing a series of web applications and mobile Apps to market and facilitate tourism to Palestine
- Coordinating with existing entities in Palestine who are actively engaged in this sector
- Working with the Ministry of Tourism and private sector in Palestine to coordinate efforts