- Developing a powerful value proposition for Palestine to develop a brand story that highlights the uniqueness of Palestinian tourism
- Diversifying the tourism scope to include community, luxury, and other alternative tourism in addition to the traditional religious tourism.
- Creating compelling visuals and implementing Augmented Reality techniques that are immersive and engaging
- Using creative technology tools intuitively to reach a wider spectrum of travelers. Utilizing Artificial Intelligence-targeting by reaching a responsive audience
- Selecting high performing marketing channels, which include social media, PR, digital, joint advertising and trade shows.
- Selecting a brand ambassador: A young and popular Palestinian singer with videos that garner viewers in the tens of millions.
- Identifying potential opportunities for co-marketing and affiliates.
